Now this is a story

All about how an Ethiopian-American kid who took his love for video games and technology and got into this thing called advertising.

I'm originally from Alexandria, Virginia and I went to school at Virginia Commonwealth University in Richmond, VA. Unsure of what I wanted to do, a friend told me about advertising and I took enough classes where I got a degree. From there I went to the VCU Brandcenter where I got my Masters degree in Business studying creative technology and experience design.

Outside of work, I'm a really laid back dude who likes to hangout with friends, play video games (catch me on Xbox: Talk2Samson), listen to all types music junkie (I can get real hippyish talking about music) and live and breath sports (D.C. all day!).

I've always lived in really diverse areas so I love learning about different cultures and perspectives.