MINI Redesign

Our team was tasked with changing the perception of the MINI brand by re-imagining their website by incorporating a more premium experience indicative of their vehicles. The heart of efforts focusing on the interactive “Build Your Own” vehicle experience.


MINI Website Redesign

Currently In Development

An iconic British brand with a deep and proud heritage, MINI’s perception in America is known for being a cute but small car from the movie “The Italian Job”. We were tasked with changing American’s perception of the MINI brand by create a premium and interactive website experience.


User Journeys


User & Competitor Research


The New MINI Website