Red Roof Voice

Red Roof Starship Voyage Alexa RPG

Currently In Development

We were tasked with coming up with an idea that would boost brand affinity & awareness for the Red Roof brand. Based around the idea of road trips, we found an opportunity to create a first-in-class Alexa role playing game that transforms a normal family road trip into a spaceship exploring the universe.

Strategy

Use the collective power of imagination to transform a dull drive into an adventure by buiding an immersive conversational experience in which the family teams up to create a story.

Idea Inspiration

I am a full-stack user experience researcher, architect & designer.